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Is the American Car Market a Bubble? 

by | Aug 20, 2022 | buy car, how to sell your car, offermore, Research Industry, sell my car | 0 comments

With everything that’s happening around the world, there’s no wonder that inflation has been discussed in the news and in the financial sector more and more over the last few months. And if you have some sort of interest in the American car market or maybe are just looking to buy a car, you might have heard about the impending market bubble in the automotive industry.


Now, that sounds scary, right? After all, you don’t want to lose your money over an investment. First, you need to understand what a market bubble is, how you can be affected, or how you can protect yourself from the crash.


What Is a Market Bubble?


In an economic context, a market bubble happens when the price of something – stocks, markets, financial assets – has exceeded the fundamental value by a wide margin. By its nature, bubbles are unpredictable and deceptive; and after some time, a bubble will always burst and disappear into nothingness. Thus, the comparison.


During a market bubble, speculative demand is what fuels the inflated prices; next, the bubble pops, and the massive selloffs will follow and cause the prices to decline dramatically. In most cases, the crash of a market bubble is spectacular, and the damage caused by it depends on the sector in question.


“If standard depreciation patterns still applied, the average price would be $23,295, which means used car buyers are paying an average of $10,046 more thanks to the auto market bubble.”

How to Minimize the Impact of a Bubble?


Market bubbles are recurring, and you must be smart about your investment plans to avoid getting hurt. The first thing to remember is not to get swayed into buying something or investing just because everyone else is doing it. You need to focus on your objectives. For example, when purchasing a car, focus on what you need instead of getting enticed by shiny features and “good deals“.


Is the American Car Market in A Bubble?

In 2021, there was a spike in both the new and used car prices. The used car prices, however, have a more evident spike of 27% compared to new car prices of 13%. As such, it triggered reports of a bubble in the market. Following that, news reports of a possible oncoming price crash have also emerged.


Parts Shortages

Due to the worldwide microchip shortage last year, there were restrictions on the number of cars that could be built. The result is a spike in new car prices and more buyers opting for used cars instead. But, at the end of the microchip shortage, when automakers speed up production, new vehicle prices will go down again. Logically, used car prices should follow suit.

Microchips were just one of many parts being affected by increased demand and decreased supply leading to inflated prices for used cars.

And thereby lies the problem. When car prices go back down, people could end up owing more on their auto loans than the price of the car they bought during the price surge.


However, as one economist pointed out, a bubble happens when the retail prices for new and used cars are severely disproportioned. Jonathan Smoke, Chief Economist of Cox Automotive (Kelly Blue Book subsidiary), the price gap between new and used cars is not very far out of alignment within the last decade.


Besides, depreciation is never a problem with auto loans. Most auto loans are underwritten with the principle that vehicles are depreciating assets. Thus, above-average movements in depreciation should not be a problem for both borrowers and lenders in the automotive market. As such, dealers and consumers need not worry about a huge crash in the used car market. On the flip side, buyers of used cars with highly inflated prices could be looking at becoming upsidedown on their loans if the supply of certain parts causing the surge is brought back to meet demand. The same can happen for popular models when auto manufacturers increase their production rates and thus leveling and supply and demand bringing the price points back down for comparable models.


So, is there a bubble in the automotive market? The short answer is no. You might’ve seen a downward price trend; it might plateau at some point. But, it won’t go down like a crash, and you should not be affected as long as you’re always smart with your investment.

How To Capitalize on the Market

If you currently own a vehicle that is in extremely high demand and grossly overpriced on the used car marketplace, selling it now could potentially land you a small windfall. The keyword there however is “could”. If supply never evens out with demand, the price of that vehicle will never go down. If it does, you would be able to buy the same vehicle later at a lower price. For instance, right now the Toyota Tacoma is highly overpriced. If you have a 2015 Tacoma currently worth $25,000 and sell it, and the market rates goes down to $20,000 in 2023, you could buy it back and pocket $5,000. This is however a gamble as there is no way to know for sure what the market will do.


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