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Return to Marketing

Repair Shop Referral Program

This proposal is aimed at a simple set of concepts;

  1. Mechanics have the same clients you have, people with cars;
  2. Mechanics are often the first to know when a client is planning to sell;
  3. Most people trust their mechanic and advice he gives;
  4. Mechanics maintain the cars you want to buy;


How it Works

As with any B2B merchant relationship, you want to create a mutually perfect relationship.

Start with the idea, what do we both need, that stems from a new car purchase?

  1. You want to buy the car they are selling;
  2. The mechanic wants to work on the new car they buy;

This is the making of a perfect B2B relationship. Now what?

  1. Establish a relationship that includes the mechanic’s employees;
  2. Establish what your willing to give for a referral;
  3. Standardize your offer;
  4. Print a simple cover & proposal

Okay, one possible proposal, meeting both parties requirements perfectly;

  1. Pay a simple $25 referral fee;
  2. Buy the mechanic shop owner dinner for each closed sale;
  3. When you buy the car, give the seller a $75 credit for work with the mechanic;


The Cost | The Benefits

This simple plan will cost about $150 per referral. The $25 goes to the mechanic that did the referral, the shop owner gets a dinner certificate with a local diner (see restaurant program – this help the ecosystem).

The now “mutual” customer receives a $75 credit to spend on any repair on the new car with his same mechanic, so you are sending him back and paying for it. Happy customer, happy mechanic, happy mechanic shop owner and his lovely or ugly wife


There’s more

One more benefit to the mechanic shop, you can help them to acquire cars for excellent prices a relationship he may choose to profit from. He or his wife, or a family member or employee will be buying too, everyone does. They give you a shopping list, an get wholesale prices direct from you. Priceless..!!