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Return to Marketing

Restaurant Referral Program

This proposal is very basic;

  1. Everyone eats, so many of your custmers are eating nearby;
  2. People will often talk about and consider buying/selling cars ver a meal;
  3. People are relaxed and in a comfort zone when dining;
  4. People tend to read everything on the table while wating and eating;


How it Works

As with any B2B merchant relationship, you want to create a mutually perfect relationship.

Start with the idea, what do we both need, that stems from a new car purchase?

  1. You want to buy the car they are selling;
  2. The restaurant wants more dinner sales;

This is the making of a perfect B2B relationship. Now what?

  1. Establish a relationship that includes the restaurant waiters;
  2. Establish what your willing to give for a referral;
  3. Standardize your offer;
  4. Print a simple cover & proposal

Okay, one possible proposal, meeting both parties requirements perfectly;

  1. Pay a simple $25 referral fee, to the waiter;
  2. Buy the restaurant owner dinner for each closed sale (another restaurant in your collection);
  3. When you buy the car, give the seller a $75 credit for dinner with the restaurant;


The Cost | The Benefits

This simple plan will cost about $150 per referral. The $25 goes to the waiter that did the referral, the restaurant owner gets a dinner certificate with another local diner.

The now “mutual” customer receives a $75 credit to spend on any at the restaurant to celebrate selling the car, so you are sending the mutual customer back and paying for dinner.

Happy customer, happy mechanic, happy restaurant shop owner and his lovely or ugly wife.


There’s more

Because of building your own little ecocycle of local B2B relationships. You will be sending other business owners to the restaurants in the deal frequently. It’s a WIN-WIN.

One more benefit to the restaurant, you can help them to acquire cars for excellent prices a relationship he may choose to profit from. He or his wife, or a family member or employee will be buying too, everyone does. They give you a shopping list, an get wholesale prices direct from you. Priceless..!!

Drop some flowers (delivered) to the restaurant owner’s wife on the 5th referral, and add a dinner show on the 20th referral.